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Aaker, David A. And Kumar, V. And Day, George S. ListingsIf you cannot find what you want on this page, then please use our search feature to search all our listings. Click on Title to view full description
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Aaker, David A. And Kumar, V. And Day, George S. MARKETING RESEARCH, SEVENTH EDITION
Wiley 2000 0471363405 / 9780471363408 Seventh Edition Hardcover Very Good with no DJ
Slight slant to binding. Inside clean and unmarked. ; 1.32 x 10.37 x 8.36 Inches; 816 pages; In its Seventh Edition, Aaker, Kumar, and Day's Marketing Research shows future managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results.
Price:
30.00 USD
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